by Ann Lowe
In this article, I’m going to share some easy to implement techniques that can optimise the time and energy you spend producing content for your blog or website.
Increasing the amount of visitors to your website (or your blog) through appropriate search engine optimisation (SEO) is not an art, it’s a science. And whilst that sounds like you need a lot of technical know-how, that isn’t the case. All you need is to write some good content that is of interest and value to your clients, and then apply some simple techniques to ensure that your work is more likely to be found.
Does it work?
Search engine optimisation (SEO) has been one of the biggest buzzwords – and sources of debate – in online marketing for years.
As Wikipedia puts it, SEO involves “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results”. In other words, it involves optimising everything on a website – the design, writing, content quality, keywords, links, everything; in order to try and increase its search engine ranking.
You’ve probably noticed that I said it’s a source of debate. It’s effectiveness in recent years has been debated among online marketing experts. Is it really as effective as it used to be? The answer is, we truly don’t know. What we do know is that it helps a lot of websites and businesses to grow.
Read more for a working example...