by Ann Lowe
In this article, I’m going to share some easy to implement techniques that can optimise the time and energy you spend producing content for your blog or website.
Increasing the amount of visitors to your website (or your blog) through appropriate search engine optimisation (SEO) is not an art, it’s a science. And whilst that sounds like you need a lot of technical know-how, that isn’t the case. All you need is to write some good content that is of interest and value to your clients, and then apply some simple techniques to ensure that your work is more likely to be found.
Does it work?
Search engine optimisation (SEO) has been one of the biggest buzzwords – and sources of debate – in online marketing for years.
As Wikipedia puts it, SEO involves “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results”. In other words, it involves optimising everything on a website – the design, writing, content quality, keywords, links, everything; in order to try and increase its search engine ranking.
You’ve probably noticed that I said it’s a source of debate. It’s effectiveness in recent years has been debated among online marketing experts. Is it really as effective as it used to be? The answer is, we truly don’t know. What we do know is that it helps a lot of websites and businesses to grow.
Read more for a working example...
A working example
Let’s say for example that you decide to write an article about how to overcome seasonal affective disorder (SAD). In fact, you’d probably call the article precisely that: How to overcome Seasonal Affective Disorder (SAD). Right away, you’ve already hit on the most important SEO term. Think about it, if you were searching on Google or any other search engine for tips on how to deal with SAD, that phrase would be the most likely one you’d type. The trick is to include that phrase a few times in your article. As your potential clients type into Google, Google will scan the internet for relevant content. The more in keeping your writing is with the sort of language that clients or potential clients are inputting into the search engines, the more likely it is you’ll be found.
Staying with this example, people may also type: help for SAD, causes of SAD, why am I depressed in winter, do I have SAD?
All of these phrases can be used in an article. In fact, you may even use the questions to break up the text, as sub headings.
It’s all about getting into the mind of your potential clients, and as therapists you’ve got some pretty good training in that department.
Other thoughts for better search engine optimisation
If you follow these simple strategies, you are more likely to see greater results from your efforts.
The real key to success with search engine optimisation is to create useful, quality content that informs, inspires, entertains or helps your clients. Just be sure to get these basics in place too.
For support on optimising your content you can contact Ann Lowe at www.TheWriteTyper.co.uk