Author: Ann Lowe
Your website is there to support and promote business growth by helping potential clients to find you are your service.
A good website will be easy to navigate, visually attractive and most importantly, provide good quality information. This means the content must be professional, accurate, well written and easy to understand.
You may or may not know it, but every time you produce content for your website and upload it, it is one more opportunity for search engines to find you and therefore one more opportunity for individuals who would benefit from your support, to find you.
Read more> Getting back to basics...
Getting back to basics
Writing content about topics of interest is definitely worth doing, but before any of that, make sure that you do a basic check to ensure all of the other information contained within your website is correct. This includes considering:
A new photograph could help a lot. Avoid using photographs that are grainy, low resolution, out of focus or with distracting backgrounds
Top tips for writing good-quality content
Structuring and writing good-quality articles for your website – like all other types of writing – is a skill. And whilst truly great writing talent can’t be taught, writing that is ‘good enough’ definitely can.
In this blog post, you’ll learn some tips for creating content that speaks to your readers, and provides them with helpful information that is relevant to them and their lives. Some may get in touch, many probably won’t. But the better your content, the more likely it is that they will.
Write a good headline and introduction
Spend some time on this. Why? Did you know that 38% of people who click on your website will leave after reading only the first few words? This means that you have just seconds to capture your reader and get them to stay on your page. So, make your opening paragraph one that immediately addresses the issue you’re writing about and let’s your reader know how the information contained within the article is going to help them.
Build a relationship
By this, I ultimately mean know your audience and then write to them as real human beings. Find a writing voice and style that you’re comfortable and relaxed using, and the content will flow more naturally and sound more authentic too.
Use case studies and examples
Nothing brings a piece of writing to life better than a real-life case study or personal example. Although in the world of counselling it can be difficult to use examples and case studies from real clients, there are plenty of stories in the media of people experiencing various issues that your readers will be able to relate to.
Lastly, understand that everyone is busy
And that one of the reasons for seeking information online is that people are pushed for time. Keep your information short and to the point, break it up with white space and a good-sized font. Use simple, easy to understand language rather than trying to impress people with what you know. Again, if you can specifically write for the audience then you are more likely to connect with them.
If you would like some help creating content for your website or social media contact Ann Lowe at http://www.thewritetyper.co.uk